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Relationship sustainability-store equity across segments of retail customers
Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 51 (2023) 3, pp. 366-385
Persistent link: https://www.econbiz.de/10013552717
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Do innovation and sustainability influence customer satisfaction in retail? : a question of gender
Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: Economic research 35 (2022) 1,1, pp. 546-563
Persistent link: https://www.econbiz.de/10014380443
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The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: Journal of East European management studies : JEEMS 28 (2023) 2, pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
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Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Bordian, Mariia; Gil Saura, Irene; Berenguer Contrí, Gloria - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 717-733
Persistent link: https://www.econbiz.de/10015138130
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Social innovation for sustainability and the common good in ecosystems of the fourth sector : the case of distribution through alternative food networks in Valencia (Spain)
Belda-Miquel, Sergio; Ruiz-Molina, Eugenia; Gil Saura, Irene - In: Entrepreneurship in the fourth sector : entrepreneurial …, (pp. 141-167). 2021
Persistent link: https://www.econbiz.de/10012598666
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene; Gil Saura, Irene; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Gil Saura, Irene; Ruiz-Molina, Maria-Eugenia; Marín, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1477-1496
Persistent link: https://www.econbiz.de/10014484097