Suggests that, although a number of European countries have introduced different forms of employee participation in decision making using more or less tight legislation, the most rigid, perhaps, was passed in Sweden in 1976. This law sets aside management's ‘right to lead and divide the...

Purpose – The purpose of this paper is to offer a reflective account of the emergence of new marketing theory as seen through the lens of the Nordic School of Service. Design/methodology/approach – The paper is based on documents and the authors' self‐lived history and current involvement...