Received analyses state that firms can use a bundling strategy to retain customers and capture new customers. Factors that determine the bundling strategy include product discount, service provider and customer characteristics. Consequently, this study addresses the fundamental question: What...

Looking back at the last decade, the mobile phone has been greatly developed from only voice call and text message to a multi-purpose device, including camera, music player, games, and even small computer. The development of internet features in mobile phones has also continuously and...

Looking back at the last decade, the mobile phone has been greatly developed from only voice call and text message to a multi-purpose device, including camera, music player, games, and even small computer. The development of internet features in mobile phones has also continuously and...

This paper addresses the intergenerational effects of mobile telephone service diffusion in Sweden. Using the Norton-Bass model and the Islam-Meade model, it plots annual mobile service penetration rate data from 1956 to 2010 to explain the pattern of mobile telephone service diffusion. The...