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Purpose – The purpose of this paper is to explore the competition antecedents and performance effects of firm product/customer scope, and the moderating role of market growth. Design/methodology/approach – The theoretical model follows the contingency perspective on strategy and draws on the...
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Purpose – The purpose of this paper is to examine important relationships pertaining to customer responsiveness of the industrial firm. Design/methodology/approach – Drawing on strategy and competitive dynamics literature, a contingency model is developed. Hypotheses were tested on 432...
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