Market orientation is an attitude, i.e. a state of mind – not a theory or an operational variable. This attitude focuses on the stimuli inherent in market demand and perceived commercial opportunities. Successful market orientation requires both adaptability of structural parameters and a high...

Purpose – The purpose of this paper is to empirically explore small business e‐commerce development and usage of the emerging ICT‐infrastructure for e‐commerce in Sweden. For more than a decade firms in countries with appropriate infrastructures in place have generally been able to...