Bijman, Bijman, W.J.J.; Hendrikse, Hendrikse, G.W.J.; … - Erasmus Research Institute of Management (ERIM), … - 2000
Changes in the market conditions for fruit and vegetables have induced Dutch co-operative auctions to restructure their sales and marketing activities. Nine auctions merged into VTN and established the marketing organisation The Greenery International BV. VTN/The Greenery have encountered many...
