Purpose – The traditional service market is composed of customers and service providers, interacting within a given structure and following market‐specific rules. These basic attributes are obvious and persistent. The fragile entity, which is essential for normally operating and...

Purpose – The purpose of this paper is to discover and structurally represent the overall possibilities and limitations of quality phenomenon in national health-care sector. The authors consider this domain as a whole and also deal with cross-sector relations, which are usually simplified or...