Some products and services (e.g., toll roads, Internet speed, electronics, etc.) offer consumers higher operating speeds that save time for completing a task (e.g., a journey or downloading files on the Internet). Consumers interested in such products have to judge the benefit of obtaining a...

When asked to mentally simulate coin tosses, people generate sequences which differ systematically from those generated by fair coins. It has been rarely noted that this divergence is apparent already in the very first mental toss. Analysis of several existing data sets reveals that about 80% of...