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Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter; Chen, Haipeng - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
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Response biases in marketing research
Baumgartner, Hans; Steenkamp, Jan-Benedict E. M. - In: The handbook of marketing research : uses, misuses, and …, (pp. 95-109). 2006
Persistent link: https://www.econbiz.de/10003420105
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The biasing effect of common method variance : some clarifications
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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Addressing common method variance in country- and destination-image research : two practical approaches
Baumgartner, Hans; De Nisco, Alessandro; … - In: Journal of destination marketing & management : JDMM 33 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015076929