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~subject:"Türkei"
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Türkei
Consumer behaviour
12
Konsumentenverhalten
12
Turkey
10
Online-Marketing
8
Relationship marketing
8
Beziehungsmarketing
7
Internet marketing
7
Social Web
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Social web
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Advertising effects
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Brand management
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Werbewirkung
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Markenführung
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Unternehmenserfolg
4
Beschwerdemanagement
3
Brand image
3
Complaint management
3
Innovation
3
Innovation management
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Innovationsmanagement
3
Markenimage
3
Marketing management
3
Marketingmanagement
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New product development
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Produktentwicklung
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Social network
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Soziales Netzwerk
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Dienstleistungsqualität
2
Emerging economies
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Emotion
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Innovation adoption
2
Innovation diffusion
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Innovationsakzeptanz
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Yilmaz, Cengiz
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Bodur, Muzaffer
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Yılmaz, Çengiz
2
Akman, Gülşen
1
Alniacik, Umit
1
Alpay, Güven
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Ata, U. Zeynep
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Büyükbalci, Pinar
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Erdoğmuş, İrem Eren
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Ergun, Ercan
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Ersoy, Evrim
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Tanriverdi, Sezin Gul
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Amfiteatru economic : an economic and business research periodical
1
European journal of marketing : EJM
1
Innovation: organization & management : IOM
1
International journal of innovation management
1
Journal of world business : JWB
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ECONIS (ZBW)
7
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1
The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Alniacik, Umit
;
Yılmaz, Çengiz
- In:
Amfiteatru economic : an economic and business research …
14
(
2012
)
31
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009789177
Saved in:
2
How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Çengiz
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
Saved in:
3
The effect of customer relationship management adoption in business-to-business markets
Ata, U. Zeynep
;
Toker, Aysegul
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009665463
Saved in:
4
Managing social media communications at Garanti Bank
Varnali, Kaan
;
Ersoy, Evrim
;
Tanriverdi, Sezin Gul
; …
- In:
Strategic marketing cases in emerging markets
,
(pp. 99-106)
.
2017
Persistent link: https://www.econbiz.de/10011667540
Saved in:
5
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
6
Organizational culture and firm effectiveness : an examination of relative effects of culture traits and the balanced culture hypothesis in an emerging economy
Yilmaz, Cengiz
;
Ergun, Ercan
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 290-306
Persistent link: https://www.econbiz.de/10003737977
Saved in:
7
Innovative capability, innovation strategy and market orientation : an empirical analysis in Turkish software industry
Akman, Gülşen
;
Yilmaz, Cengiz
- In:
International journal of innovation management
12
(
2008
)
1
,
pp. 69-111
Persistent link: https://www.econbiz.de/10003709558
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