In 2004, USA signed a bilateral free trade agreement with Morocco that was potentially devastating for the Turkish firm Mithat, an established clothing supplier of a number of major US buyers including Gap/Banana Republic/Old Navy. By means of this case study, we observe the manner in which...

When a relatively powerless clothing supplier encroaches on the core competence of its dominant network partner and emerges as a competitor in its own right, this calls for detailed documentation and explanation. In this paper, we provide such an explanation through inquiry into the Turkish firm...