Sivapalan, Achchuthan; Jebarajakirthy, Charles; Saha, Raiswa - In: Marketing Intelligence & Planning 42 (2024) 8, pp. 1541-1580
Purpose Despite a growing interest in investigating green skepticism, there has been a paucity of effort in synthesizing green skepticism research. This study aims to synthesize extant green skepticism research. This study is useful in providing a comprehensive synthesis of research on green...