This article criticises current BoP approaches for under-appreciating two issues that play vital roles in projects targeting the poor at the BoP: heterogeneity among the poor, and the intricacies of participatory partnerships between TNCs, the non-profit sector (NGOs) and local poor communities...

This article criticises current BoP approaches for under-appreciating two issues that play vital roles in projects targeting the poor at the BoP: heterogeneity among the poor, and the intricacies of participatory partnerships between TNCs, the non-profit sector (NGOs) and local poor communities...