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"Antecedents" and "postcedents" in relation to satisfaction in Taiwanese business relationships

Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of procurement management 3 (2010) 2, pp. 199-213

Persistent link: https://www.econbiz.de/10003952213

Trust and commitment-based satisfaction and the impact on specific investments, formalisation and opportunism

Mysen, Tore; Svensson, Göran; Lee, Tzong-ru - In: International journal of business excellence 4 (2011) 6, pp. 696-714

Persistent link: https://www.econbiz.de/10009505724

A conscientious corporate brand model : a Taiwanese assessment

Lee, Tzong-ru; Mysen, Tore; Svensson, Göran - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 256-267

Persistent link: https://www.econbiz.de/10009553097

RELQUAL in Taiwanese business relationships

Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of business excellence 3 (2010) 4, pp. 433-451

Persistent link: https://www.econbiz.de/10008798921

A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships

Guan, Jyh-Liang; Lee, Tzong-ru; Mostert, Pierre; … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 46-63

Purpose This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships. Design/methodology/approach In this study snowball sampling was used to identify relevant purchase and sales...

Persistent link: https://www.econbiz.de/10014850581

An examination of the codes of ethics artefacts in top Taiwanese companies

Lee, Tzong-ru; Svensson, Göran; Wood, Greg; Callaghan, … - In: International journal of electronic customer … 3 (2009) 1, pp. 86-101

Persistent link: https://www.econbiz.de/10003850186

A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships

Guan, Jyh-Liang; Lee, Tzong-ru; Mostert, Pierre; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 46-63

Persistent link: https://www.econbiz.de/10014301512

Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives

Guan, Jyh-Liang; Lee, Tzong-ru; Otero-Neira, Carmen; … - In: Journal of relationship marketing : innovations and … 21 (2022) 3, pp. 194-225

Persistent link: https://www.econbiz.de/10013336339

A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts

Lee, Tzong-ru; Lin, Ku-Ho; Chen, Chang-Hsiung; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 963-986

Persistent link: https://www.econbiz.de/10013390929

Chinese style business networking and its influence on future supply chain : the case of ASUSTeK

Lee, Tzong-ru; Hsu, Min Chih; Dadura, Agnieszka M. - In: International journal of logistics economics and … 2 (2009/10) 2, pp. 129-138

Persistent link: https://www.econbiz.de/10003971319