Jian Chung Yuan, Benjamin; Tai Ping Chiu, Henrik; Ming … - In: European Business Review 21 (2009) 5, pp. 472-480
Purpose – In the gift industry, there are many large enterprises with strong brand image, customer loyalty, marketing, or service, and they are also rich in retail channels and resources. In this situation, how can brand‐new or small companies thrive in a competitive market? The purpose of...