Customer-driven orientation for continuous improvement is an essential element embedded in the service industry. Sales representatives stress the unique qualities of their products or services to emulate and improve upon existing and potential competitors resulted in making their customers...

Although consumers make new demands and seek added value through mobile shopping (m-shopping), consumers are reluctant to shop using a mobile device because of growing concerns over the quality of a mobile shopping system. As the popularity of m-shopping has grown to be a new marketing channel,...