Purpose – The purpose of this paper is to examine the influence of partnership (i.e. partner's trust and commitment) on electronic commerce strategic planning (ECSP), and the strategic benefits of expanding partnership. Beyond this research objective, this paper attempts to draw conclusions on...

Purpose – The aim of this study was to draw on the theory of planned behavior (TPB) and attempt to identify the factors influencing the customer decision to purchase via online auctions, focusing on how managers selling via online auctions can modify product positioning and promotion decisions...