Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding Children's Knowl...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Target group
Consumer behaviour
17
Konsumentenverhalten
16
Advertising
11
Werbung
11
Advertising effects
9
Children
9
Kinder
9
Werbewirkung
9
USA
6
United States
6
Fernsehwerbung
4
Jugendliche
4
Television advertising
4
Youth
4
Eltern
3
Parents
3
Theorie
3
Theory
3
Zielgruppe
3
Brand image
2
Customer service
2
Einzelhandel
2
Experiment
2
France
2
Frankreich
2
Gender
2
Geschlecht
2
Gewalt
2
Girls
2
Kundenservice
2
Markenimage
2
Mädchen
2
Perception
2
Retail trade
2
Salespeople
2
Verkaufspersonal
2
Violence
2
Viral marketing
2
Virales Marketing
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Laczniak, Russell N.
2
Bakir, Aysen
1
Brocato, E. Deanne
1
Carlson, Les
1
Gentile, Douglas
1
Ji-Song, Mindy
1
Maier, Julia A.
1
Palan, Kay M.
1
more ...
less ...
Published in...
All
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
2
A theory of advertising to children
Laczniak, Russell N.
;
Carlson, Les
- In:
Advertising theory
,
(pp. 135-148)
.
2012
Persistent link: https://www.econbiz.de/10009524185
Saved in:
3
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas
;
Laczniak, Russell N.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
