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Exploring the rise of fandom in contemporary consumer culture
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
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2
Facilitating collective brand engagement and collaborative production through cultural marketing
Head, Gabriela
;
Schau, Hope Jensen
;
Thompson, Katherine
- In:
Marketing management : a cultural perspective
,
(pp. 194-211)
.
2012
Persistent link: https://www.econbiz.de/10009507098
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3
Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo
;
Schau, Hope Jensen
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 185-200)
.
2018
Persistent link: https://www.econbiz.de/10011764846
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4
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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