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Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin; Winchester, Maxwell - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
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Brand user profiles seldom change and seldom differ
Anesbury, Zachary; Winchester, Maxwell; Kennedy, Rachel - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 523-535
Persistent link: https://www.econbiz.de/10011780854
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Demographic product segmentation in financial services products in Australia and New Zealand
Lees, Gavin; Winchester, Maxwell; De Silva, Sidath - In: Journal of financial services marketing : JFSM 21 (2016) 3, pp. 240-250
Persistent link: https://www.econbiz.de/10011554800
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924