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Reframing crtitical marketing
Shankar, Avi - In: Expanding disciplinary space : on the potential of …, (pp. 45-60). 2013
Persistent link: https://www.econbiz.de/10010199669
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Reframing critical marketing
Shankar, Avi - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
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Tribal marketing
Cova, Bernard; Shankar, Avi - In: Marketing management : a cultural perspective, (pp. 178-193). 2012
Persistent link: https://www.econbiz.de/10009507162
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Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina; Shankar, Avi; Canniford, Robin - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
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Consumer tribes
Cova, Bernard (ed.); Kozinets, Robert V. (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10014419045
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Consumption tribes and collective performance
Cova, Bernard; Shankar, Avi - In: Consumer culture theory, (pp. 87-106). 2018
Persistent link: https://www.econbiz.de/10012030003
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Introduction to the special section: tribal marketing after Covid
Coffin, Jack; Cova, Bernard; Shankar, Avi - In: Marketing theory 23 (2023) 2, pp. 267-273
Persistent link: https://www.econbiz.de/10014293964