While there is increasing interest in reducing obesity, relatively few of these efforts focus on rural communities. A multi-tiered model to reduce obesity risk factors was developed and implemented to change food behavior and health awareness in a rural West Texas community over a one year...

The emergence of Bovine spongiform encephalopathy (BSE) as a major food safety issue sets the situation for a firm level opportunity. The Japanese government banned imports of cattle and beef from the U.S. when it established the first cases of BSE there and refused to lift barriers because the...

Case studies represent an important form of scholarly output for educators of agribusiness management. This article defines scholarship with respect to case writing. First, it explains how case studies are scholarship in the educational process. The pedagogical foundation of the case method is...

This paper discusses the benefits of using strategic management principles as the cornerstone for building the agribusiness capstone experience. The necessity for agribusiness firms to create and implement strategies that build a sustainable competitive advantage in turn necessitates the...