This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...

The market for agribusiness extension activities and programming is diverse, intensely competitive, and national or international in scope. It is a market that agricultural economists cannot serve alone. Despite these complexities, a strong agribusiness extension effort is critical to the...

This study examined two questions related to the adoption of triple-bag storage technology for farmers storing cowpeas in West Africa. First the effect of an extension program, focused on village demonstrations, on adoption was considered. Second, the effect of radio messages to augment this...

The current changes in agriculture, often referred to as industrialization, are creating a work environment for agribusiness employees that is more complex than ever before. It is paramount that agricultural economics and agribusiness programs adequately prepare students for this changing work...

Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three...

The market for agribusiness extension activities and programming is diverse, intensely competitive, and national or international in scope. It is a market that agricultural economists cannot serve alone. Despite these complexities, a strong agribusiness extension effort is critical to the...