This position paper revisits earlier research to outline contemporary thinking on the nature of cyber‐marketing strategies and the implications for organisations in the post‐Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and...

Successful marketing strategies depend very much on an organisation's ability to implement them. As the role of technology grows apace in marketing, it is important to understand how IT and organizational processes impact on the implementation of marketing strategies. This paper attempts to show...