how policy mixes affect technological innovation remains poorly understood. To remedy this, in this study we choose a … qualitative company case study approach to analyze the innovation impact of the elements of a policy mix - its policy strategy and … policy mix, its consistency and perceived high credibility have been vital innovation drivers. Specifically, its consistent …

specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … appropriabilty regime the optimal strategy is to license the innovation to an incumbent product firm. This paper argues by contrast … commercialize alone or to pursue a hybrid arrangement (called co-promotion) whereby it licenses the innovation but retains the …