Received analyses state that firms can use a bundling strategy to retain customers and capture new customers. Factors that determine the bundling strategy include product discount, service provider and customer characteristics. Consequently, this study addresses the fundamental question: What...

Mobile termination rates (MTRs) have been an important issue for regulators and operators in the telecommunications industry. Most regulators, especially the European Commission (EC), have tried to cut MTRs using cost-based regulation in the belief of improving social welfare and encouraging an...