Network neutrality issue has been recently received a great attention from the research community, the industry and the network regulators alike. From the European perspectives, the net neutrality issue is increasingly important because it is also part of the Digital Agenda 2020 recently...

The dominant business model of today's Internet is built upon advertisements; users can access Internet services while the providers show ads to them. Although significant efforts have been made to model and analyze the economic aspects of this ecosystem, the heart of the current status quo,...