//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An augmented model of customer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Television advertising
Advertising effects
23
Werbewirkung
23
Consumer behaviour
22
Konsumentenverhalten
22
Fernsehwerbung
16
Advertising
14
Werbung
14
Internet marketing
8
Online-Marketing
8
Media usage
7
Mediennutzung
7
Brand management
6
Experiment
6
Markenführung
6
Perception
4
Wahrnehmung
4
Biometrics
3
Biometrie
3
Fernsehen
3
Interactive media
3
Interaktive Medien
3
Internet
3
Television
3
USA
3
United States
3
Attention
2
Australia
2
Australien
2
Brand
2
Brand image
2
Computerspiel
2
Construal level theory
2
Data protection
2
Datenschutz
2
Dual processing
2
Eye-tracking
2
Großbritannien
2
Heuristic cues
2
Hörfunkwerbung
2
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Bellman, Steven
16
Varan, Duane
13
Schweda, Anika
4
Wooley, Brooke
4
Robinson, Jennifer A.
3
Hartnett, Nicole
2
Kennedy, Rachel
2
Nenycz-Thiel, Magda
2
Rask, Amy
2
Treleaven-Hassard, Shiree
2
Beal, Virginia
1
Brechman, Jean
1
Ciorciari, Joseph
1
Corkindale, David
1
Dix, Stephen Richard
1
Gold, Joshua
1
Haddad, Hanadi
1
Larguinat, Laurent
1
McColl, Bruce
1
Murphy, Jamie
1
Neale, Michael
1
O'Farrell, James
1
Qiu, Lili
1
Reid, Ryan
1
Rossiter, John R.
1
Zorn, Steffen F.
1
more ...
less ...
Published in...
All
Journal of advertising research
4
Journal of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
3
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
4
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
5
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
6
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
7
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
8
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
9
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
10
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->