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This book was born from the editor's conviction that a wide set of contributors should provide the economic and corporate sectors with guidelines, developed from rigorous research and case studies, to analyse those adjustments made necessary through international terrorism, as known since...
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Corporate Strategies under International Terrorism and Adversity raises key issues facing international business and management in an era of global uncertainty. Gabriele Suder's second edited book about the security-business nexus analyses and evaluates the main strategic and operational...
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Purpose – The primary purpose of this study is to identify if and how international terrorism has altered the rank and value of brands, and whether the increasing uncertainty of globalizing risks need an adaptation of international brand management. Design/methodology/approach – The...
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Based on a literature review of terrorism and global business literature, this paper addresses those conditions that may lead to new considerations about risk and its management at policy and the MNE (multinational enterprise) level. How do MNEs adapt to the 09/11 ‐ type risk in strategic...
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