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Green-lighting scripts in the movie pre-production stage : an application of consumption experience carryover theory
Moon, Sangkil; Jalali, Nima; Song, Reo - In: Journal of business research : JBR 140 (2022), pp. 332-345
Persistent link: https://www.econbiz.de/10013040670
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The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil; Song, Reo - In: Journal of retailing 91 (2015) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
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Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 743-761
Persistent link: https://www.econbiz.de/10012058546