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Green-lighting scripts in the movie pre-production stage : an application of consumption experience carryover theory
Moon, Sangkil; Jalali, Nima; Song, Reo - In: Journal of business research : JBR 140 (2022), pp. 332-345
Persistent link: https://www.econbiz.de/10013040670
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The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil; Song, Reo - In: Journal of retailing 91 (2015) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
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A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
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Segmentation of both reviewers and businesses on social media
Moon, Sangkil; Jalali, Nima; Erevelles, Sunil - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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Profiling diverse reviewer segments using online reviews of service industries
Jalali, Nima; Moon, Sangkil; Kim, Moon-Yong - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 130-148
Persistent link: https://www.econbiz.de/10014326743