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~subject:"Textile distribution"
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Textile distribution
Consumer behaviour
72
Konsumentenverhalten
70
Fashion
43
Mode
40
Brand management
34
Markenführung
33
Luxury goods
32
Luxusgüter
32
Brand
28
Markenartikel
27
Brand image
22
South Korea
21
Südkorea
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Markenimage
20
Beziehungsmarketing
17
Relationship marketing
17
Textilhandel
17
Customer value
16
Kundenwert
16
Social Web
15
Social web
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Clothing industry
13
Internet marketing
13
Marketing management
13
Marketingmanagement
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Online-Marketing
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Bekleidungsindustrie
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Advertising effects
10
Sustainability
10
Werbewirkung
10
Advertising
8
China
8
Nachhaltige Entwicklung
8
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Sustainable development
8
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7
Werbung
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17
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Ko, Eunju
16
Kim, Kyung Hoon
4
Chun, Eunha
3
Han, Jinghe
3
Ko, Jisu
2
Seo, Yuri
2
Song, Sangah
2
Borenstein, Benjamin E.
1
Cho, Minjung
1
Choi, Hanah
1
Choi, Hyeonyoung
1
Conroy, Denise
1
Fifita, Ilaisaane M. E.
1
Hong, Dayun
1
Jeong, Dayun
1
Joung, Heerim
1
Kim, Dong-hyun
1
Kim, Eun Young
1
Kim, Sang Jin
1
Kin, Kyulim
1
Lee, Eun-Ju
1
Lee, Mi-ah
1
Lim, Young Ju
1
Mao, Junyue
1
Mattila, Pekka
1
Megehee, Carol M.
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Murgia, Chiara
1
Pang, Wonbae
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Song, Sanga
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Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
2
Journal of global fashion marketing : JGfM
2
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
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ECONIS (ZBW)
17
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1
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
2
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
The impact of digital fashion marketing on purchase intention
Mao, Junyue
;
Xu, Xiaohong
;
Han, Jinghe
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
1
,
pp. 210-235
Persistent link: https://www.econbiz.de/10015211052
Saved in:
4
Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
5
Which content types increase participation in fashion social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
6
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
7
A decision model development for crowdsourcing in the fashion industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
8
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
9
Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga
;
Ko, Eunju
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
Saved in:
10
Global fashion research evolution (2010-2023) : a systematic review of the Journal of Global Fashion Marketing focused on luxury fashion
Ko, Eunju
;
Murgia, Chiara
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
4
,
pp. 482-503
Persistent link: https://www.econbiz.de/10015188832
Saved in:
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