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Vertical alliances between retail and manufacturer companies in the fashion industry

Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 634-649

Persistent link: https://www.econbiz.de/10008688664

Enhancing green loyalty towards apparel retail stores : a cross-generational analysis on an emerging market

Dabija, Dan Cristian - In: Journal of open innovation : technology, market, and … 4 (2018) 8, pp. 1-16

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...

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Generating loyalty towards fast fashion stores : a cross-generational approach based on store attributes and socio-environmental responsibility

Dabija, Dan Cristian; Campian, Veronica D.; Pop, Anna-Rebeka - In: Oeconomia Copernicana 13 (2022) 3, pp. 891-934

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Best Practice-Prozesse im Handel : Customer Relationship Management und Supply Chain Management

Zentes, Joachim; Janz, Markus; Kabuth, Peter; Swoboda, … - 2002

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Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel

Swoboda, Bernhard; Fränzel, Nils - In: Marketing und Innovation in disruptiven Zeiten, (pp. 249-278). 2023

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Reciprocal effects of cognitive, affective, and social customer experience on customer loyalty and word-of-mouth in omnichannel fashion retailing

Fränzel, Nils; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 46 (2024) 4, pp. 3-18

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Retaining or returning? : some insights for a better understanding of return behaviour

Foscht, Thomas; Ernstreiter, Karin; Maloles, Cesar; … - In: International journal of retail & distribution management 41 (2013) 2, pp. 113-134

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Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain activities

Swoboda, Bernhard; Foscht, Thomas - In: European retail research 28 (2014) 1, pp. 103-118

Persistent link: https://www.econbiz.de/10011285507

Sortimentsmanagement in der Fashion-Branche : was in zweistufigen Systemen von vertikal integrierten Unternehmen zu lernen ist

Swoboda, Bernhard; Harnack, Klaus; Janz, Markus; … - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 2, pp. 38-46

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Das Kundenalter als Einflussfaktor auf den Erfolg von Kundenbeziehungen im Handel : Analyse direkter und moderierender Effekte im Textileinzelhandel

Angerer, Thomas; Foscht, Thomas; Swoboda, Bernhard - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 4, pp. 397-417

Persistent link: https://www.econbiz.de/10003425802