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Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies

Alexander, Bethan; Bain, Jessie Kaitlin - In: Multi-channel marketing, branding and retail design : …, (pp. 163-192). 2016

Persistent link: https://www.econbiz.de/10011582608

Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context

Alexander, Bethan; Blazquez Cano, Marta - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012269083

Customer experience in fashion retailing : merging theory and practice

Alexander, Bethan (ed.) - 2024

Part 1: Theoretical perspectives on retail customer experience.Chapter 1: Customer experience evolution in a fashion retail context: From mono- to omnichannel.Chapter 2: (Re)envisioned future retail customer experience.Part 2: Practitioner perspectives on retail customer experience.Chapter 3:...

Persistent link: https://www.econbiz.de/10015068778

7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies

Alexander, Bethan; Bain, Jessie Kaitlin - In: Multi-channel marketing, branding and retail design : …, (pp. 163-192). 2016

Persistent link: https://www.econbiz.de/10015366177

Change in technology-enabled omnichannel customer experiences in-store

Alexander, Bethan; Kent, Anthony - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169724