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Factors influencing international fashion retailers' entry mode choice
Lu, Yao; Karpova, Elena; Fiore, Ann Marie - In: Journal of fashion marketing and management 15 (2011) 1, pp. 58-75
Persistent link: https://www.econbiz.de/10008990987
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Executive decision-making in fashion retail : a phenomenological exploration of resources and strategies
Testa, Danielle Sponder; Karpova, Elena - In: Journal of fashion marketing and management 26 (2022) 4, pp. 700-716
Persistent link: https://www.econbiz.de/10013384585
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Developing a typology of sustainable apparel consumer : an application of grounded theory
Karpova, Elena; Reddy-Best, Kelly L.; Bayat, Farimah - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10014530023