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Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2149-2164

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Mao, Junyue; Xu, Xiaohong; Han, Jinghe; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 210-235

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Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918

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Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313

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Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

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Chun, Eunha; Song, Sangah; Ko, Eunju - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 411-425

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Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167

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Song, Sanga; Ko, Eunju - In: International journal of consumer studies 41 (2017) 3, pp. 264-273

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