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Minding the competition : the drivers for multichannel service quality in fashion retailing

Patten, Elena; Ozuem, Wilson; Howell, Kerry; Lancaster, … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012171948

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

Persistent link: https://www.econbiz.de/10012596857

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Chinese creative entrepreneurs in fashion and luxury : an exploratory case study of a concept store in Beijing

Rovai, Serena; Bellini, Nicola - In: Creative industries and entrepreneurship : paradigms in …, (pp. 221-238). 2018

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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens

Azemi, Yllka; Ozuem, Wilson - In: Journal of advertising research 63 (2023) 4, pp. 384-401

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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market

Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412

Persistent link: https://www.econbiz.de/10003507335