According to the World Bank’s latest edition of the Global Economic Prospects, India is the fourth fastest growing economy in the world. Indian apparel industry which is the second largest contributor in the retail industry after food and grocery is seeing some major shifts. Entry of...

Abstract: Buying behaviors are the decision processes. It is act of people involved in buying and using products. For understanding buying behavior, we need to understand why consumers make the purchases that they make, what factors control consumer purchases, and the altering factors in our...

Since the past few decades, Information Technology has been playing a vibrant part in the future expansion of fiscal sectors and the way of undertaking business especially in an emerging economy like India. Augmented routine of smart mobile services and internet as a new distribution channel for...