Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S....

Purpose – The purpose of this study is to examine differences in the ethical decision‐making processes of Thai and American businesspeople, considering perceived moral intensity, corporate ethical values (CEV), and perceived importance of ethics. Design/methodology/approach – Survey...

This research investigates the association between family, health, and job satisfaction, and happiness in Thailand. The data were collected by means of telephone survey questionnaires developed by the Japan International Cooperation Agency (JICA). The research data are from simple random...

Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey...

Cultural differences in moral judgements are generally recognized by marketing ethicists. Attempts to investigate the issue of cross‐cultural ethical differences by comparing US marketers and Thai marketers with respect to their professional and personal values. A self‐administered...