This research investigates the impacts of contextual factors, including organization-, project-, product-, and market-related factors, on New Product Development (NPD) process and explores how these factors shape the NPD process of the company within a specifc context-a large-sized company in...

Background: Thailand's logistics costs significantly exceed global averages. This study examines the novel application of a triple-helix model in factory logistics improvement projects in Northern Thailand from 2022 to 2024, addressing industrial logistics inefficiencies. Methods: The project...