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To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.; Visentin, Matteo - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
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The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.; Thompson, Debora; Bone, Sterling; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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The substitution strategy dilemma : substitute selection versus substitute effectiveness
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011865111
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
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Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.; Thompson, Debora V.; Arens, Zachary G. - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
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On the strategic use of product scarcity in marketing
Hamilton, Rebecca W.; Hosany, A. R. Shaheen - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1203-1213
Persistent link: https://www.econbiz.de/10014446644
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Identity-based consumer behavior
Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10009684923