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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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Statistical analysis of management data
Gatignon, Hubert A. - 2003
Persistent link: https://www.econbiz.de/10001713085
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Statistical analysis of management data
Gatignon, Hubert A.; Gatignon, Hubert A. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003853843
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The innovation diffusion process in a heterogeneous population : a micromodeling approach
Chatterjee, Rabikar - In: Management science : journal of the Institute for … 36 (1990) 9, pp. 1057-1079
Persistent link: https://www.econbiz.de/10001096563
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Stochastic issues in innovation diffusion models
Eliashberg, Jehoshua - In: Innovation diffusion models of new product acceptance, (pp. 151-199). 1986
Persistent link: https://www.econbiz.de/10001308540
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Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995 - Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441
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Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224
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The impact of risk and competition on choice of innovations
Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10001145777