Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung. Aufgabe ist es, dem Marketing-Management relevante Informationen zur Entscheidungsunterstützung bereitzustellen. Diskutiert und eingeordnet werden neben traditionellen...

Deckblatt -- Titelseite -- Impressum -- Geleitwort der Herausgeber -- Vorwort zur vierten Auflage -- Inhaltsverzeichnis -- 1 Die Aufgaben der Marktforschung im betrieblichen Informations- und Entscheidungssystem -- 1.1 Begriffliche Abgrenzung der Marktforschung -- 1.2 Aufgaben der Marktforschung...

This paper empirically analyzes whether the character-based approach, which is based on the personality structure and the human capital of business founders, allows prediction of entrepreneurial success. A unique data set is used consisting of 414 previously unemployed persons whose personal...

This paper empirically analyzes whether the character-based approach, which is based on the personality structure and the human capital of business founders, allows prediction of entrepreneurial success. A unique data set is used consisting of 414 previously unemployed persons whose personal...

We experimentally test the efficacy of indenture as a self-enforced contract device. In an indenture game, the principal signals the intention of payment-on-delivery, by tearing a banknote and giving the agent half of it as prepayment; the agent receives the completing half after delivering the...

Models to the issue of altruism which rely on externalities of well-being are rarely used explicitly. In this paper we compare such utility-based approaches with the standard approach on altruism which is based on externalities of income. Testable differences of both types of models are derived...