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A genetic algorithms approach to growth phase forecasting of wireless subscribers

Venkatesan, Rajkumar; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 625-646

Persistent link: https://www.econbiz.de/10001723144

Optimal customer relationship management using Bayesian decision theory : an application for customer selection

Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: Journal of marketing research : JMR 44 (2007) 4, pp. 579-594

Persistent link: https://www.econbiz.de/10003569723

Customer-lifetime-value-based resource allocation

Venkatesan, Rajkumar - In: Handbook of research on customer equity in marketing, (pp. 283-305). 2015

Persistent link: https://www.econbiz.de/10010483480

Decision models for customer relationship management (CRM)

Reinartz, Werner J.; Venkatesan, Rajkumar - In: Handbook of marketing decision models, (pp. 291-326). 2008

Persistent link: https://www.econbiz.de/10003755277

Do market characteristics impact the relationship between retailer characteristics and online prices?

Venkatesan, Rajkumar; Mehta, Kumar; Bapna, Ravi - In: Journal of retailing 83 (2007) 3, pp. 309-324

Persistent link: https://www.econbiz.de/10003517345

Everywhere and at All Times : Mobility, Consumer Decision Making, and Choice

Lurie, Nicholas H. - 2016

Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose that mobile ecosystems vary in their...

Persistent link: https://www.econbiz.de/10012982465