We extend the transformational model of social activity proposed in recent realist social theory by importing into it a theory of technological objects and technological change. The paper begins with an account of the transformational model, focusing particularly on the relationship between...

In this paper, we explore the methodological process and empirical outcomes of a large scale, computer-supported content analysis of consumer camera advertisements between 1980 and 2003. The study aims to address some of the criticisms of this methodology since Kassarjian (1977). In particular,...