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Market-shaping : navigating multiple theoretical perspectives

Nenonen, Suvi; Storbacka, Kaj - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 336-353

Persistent link: https://www.econbiz.de/10012819660

Markets as configurations

Storbacka, Kaj; Nenonen, Suvi - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 241-258

Persistent link: https://www.econbiz.de/10009007585

Designing business models for value co-creation

Storbacka, Kaj; Frow, Pennie; Nenonen, Suvi; Payne, Adrian - 2012

Persistent link: https://www.econbiz.de/10009572486

Learning with the market : facilitating market innovation

Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 44 (2015), pp. 73-82

Persistent link: https://www.econbiz.de/10010481964

Value propositions as market-shaping devices : a qualitative comparative analysis

Nenonen, Suvi; Storbacka, Kaj; Sklyar, Alexey; Frow, Pennie - In: Industrial marketing management : the international … 87 (2020), pp. 276-290

Persistent link: https://www.econbiz.de/10012285185

Theorizing with managers : how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1130-1152

Persistent link: https://www.econbiz.de/10011725629

Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition

Brodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1173-1177

Persistent link: https://www.econbiz.de/10011725654

Value Propositions As Market-Shaping Devices : A Qualitative Comparative Analysis

Nenonen, Suvi - 2020

Forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced. Hence, they are engaging in market-shaping to proactively augment existing business opportunities or to create new ones. One of the recurring themes in the emerging market-shaping...

Persistent link: https://www.econbiz.de/10012846797

Developing service business processes

Storbacka, Kaj - 1992

Persistent link: https://www.econbiz.de/10000136354

Radical innovation theory : towards radical design of digital workplaces

Lahti, Marko; Nenonen, Suvi; Sutinen, Erkki; Pope, Nicolas - In: A handbook of management theories and models for office …, (pp. 163-172). 2022

Persistent link: https://www.econbiz.de/10012888051