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Balasubramanian, Siva Kumar
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Global innovation science handbook
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ECONIS (ZBW)
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Classifying early product life cycle forms via a diffusion model : problems and prospects
Balasubramanian, Siva Kumar
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 345-352
Persistent link: https://www.econbiz.de/10001134252
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The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Li, Shenyu
;
Balasubramanian, Siva Kumar
;
Leszczyc, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 316-327
Persistent link: https://www.econbiz.de/10010387294
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Green marketing : a future revolution
Balasubramanian, Siva Kumar
;
Jain, Gaurav
- In:
Practical sustainability : from grounded theory to …
,
(pp. 121-132)
.
2011
Persistent link: https://www.econbiz.de/10008938130
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4
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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5
Financial innovation
Gorham, Michael
;
Balasubramanian, Siva Kumar
- In:
Global innovation science handbook
,
(pp. 797-818)
.
2014
Persistent link: https://www.econbiz.de/10010472022
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