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Marketing theory : evolution and evaluation
Sheth, Jagdish N. - 1988 - 1. [print.]
Persistent link: https://www.econbiz.de/10000765653
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A Constructive Process View of Decision Making : Multiple Strategies in Judgment and Choice
Payne, John W.; Bettman, James R.; Coupey, Eloise; … - 2011
A viewpoint that has recently emerged in decision research is that preferences for objects of any complexity are often constructed - not merely revealed - in generating a response to a judgment or choice task. This paper reviews a program of research that traces the constructiveness of...
Persistent link: https://www.econbiz.de/10014206955
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Representation of numerical and verbal product information in consumer memory
Childers, Terry L.; Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957514
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Categorization : a fuzzy set conceptualization
Dutta, Shantanu; Bergen, Mark; Viswanathan, Madhu; … - 1994
Persistent link: https://www.econbiz.de/10000959857
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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Special issue: Subsistence marketplaces
Viswanathan, Madhu (contributor) - 2014
Persistent link: https://www.econbiz.de/10010379889
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Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu - 1999
Persistent link: https://www.econbiz.de/10001441070
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Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu - In: Measurement in marketing, (pp. 75-94). 2022
Persistent link: https://www.econbiz.de/10013448928