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La Rocca, Antonella; Snehota, Ivan - In: Handbook of strategic account management : a …, (pp. 171-189). 2014

Persistent link: https://www.econbiz.de/10010341364

Heuristics in customer‐supplier interaction

Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37

Persistent link: https://www.econbiz.de/10011345782

Competition in business networks

Ford, David; Håkansson, Håkan - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1017-1024

Persistent link: https://www.econbiz.de/10010223474

Research developments in international marketing : a European perspective

Ford, David; Leonidou, Leonidas C. - In: Perspectives on international marketing - re-issued, (pp. 3-32). 2012

Persistent link: https://www.econbiz.de/10009684127

Practice theory and the study of interaction in business relationships : some methodological implications

La Rocca, Antonella; Hoholm, Thomas; Mørk, Bjørn Erik - In: Industrial marketing management : the international … 60 (2017), pp. 187-195

Persistent link: https://www.econbiz.de/10011672099

Notes on a theory of business enterprise

Snehota, Ivan - 1990

Persistent link: https://www.econbiz.de/10000818371

Perspectives and theories of market

Snehota, Ivan - In: Rethinking marketing : developing a new understanding …, (pp. 15-32). 2004

Persistent link: https://www.econbiz.de/10002406491

Economic effects of interaction. The neglected economy of connectivity

Håkansson, Håkan; Snehota, Ivan - In: The journal of business & industrial marketing 39 (2024) 2, pp. 117-123

Persistent link: https://www.econbiz.de/10014472718

Interactivity in Business Networks

Håkansson, Håkan; Snehota, Ivan - In: No business is an island : making sense of the …, (pp. 275-287). 2017

Interactivity is a dimension that describes a certain condition in business networks – a propensity to use interaction in business as a major means in development processes. Expectations formed as a collective attitude and knowledge about existing economic conditions and the importance of...

Persistent link: https://www.econbiz.de/10015363778