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A cybernetic communication model for advertising
Miles, Chris
- In:
Marketing theory
7
(
2007
)
4
,
pp. 307-334
Persistent link: https://www.econbiz.de/10003628285
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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